Consistent CRM & marketing automation data through Bedrock Data saves us time & helps us make decisions.Luque Wang Senior Manager, Marketing Operations | Bit Stew Systems, from GE Digital
Pardot will be a more powerful tool for you when it’s connected to your CRM system.
Ensure your sales & marketing teams are working together with immediate lead delivery and consistent data between Pardot and your CRM.
Manage all of your Pardot integrations through a wizard based interface – no coding required.
Connect Pardot to all your sales & marketing systems including event systems, webinar systems and more.
When Pardot is connected to your CRM, your sales reps get visibility into key lead intelligence.
Map key Pardot fields such as lead score, lead grade and most recent activity, and present it to your sales reps in the CRM interface they use every day.
Pardot’s customer lifecycle reporting provides marketers with visibility into their marketing funnel.
Feed opportunity data back from your CRM to Pardot to make this reporting possible.