This week I attended the Boston Marketo User Group, where professionals ranging from VP of Sales to marketing managers gathered from all over the country. At one of the...
Read MoreSelecting the right data warehouse can be a boon for long-range, comprehensive analytics. For companies looking to have a positive impact on everything from daily...
Read MoreSue Rodeman is Director of Worldwide Marketing for Alaris, a Kodak Alaris business. She oversees Digital Content Strategy, Website, Branding, Product Launch and Marketing...
Read MoreCloud computing is now a standard for modern businesses and fueling the digital transformation of IT. By the end of 2018, the global cloud market will hit $178 billion, up...
Read MoreAt first blush, data warehouse architecture may appear simple: source systems feed data to the warehouse, which you can then hook up to any BI tool for analytics,...
Read MoreContrary to popular belief, the role of Chief Data Officer (CDO) has been around for nearly four decades. Ever since the 1980s, CDOs have been a pivotal part of the...
Read MoreFor a space agency that has sent probes to Pluto and landed autonomous crafts on Mars, one might think that NASA has the most pristine data on earth. But even NASA, too,...
Read MoreIn 2005, Urchin Software Inc. was just a fledgling startup in the Little Italy neighborhood of San Diego. Couched in a 1900s-era furniture warehouse, Urchin’s band of...
Read MoreMarketing dashboards are a critical asset for growth. By tracking key metrics on a daily, weekly, and monthly basis, they help marketers use data to improve everything...
Read MoreIt shouldn’t come as a surprise that every year U.S. companies lose more than $62 billion due to poor customer service. Nor should it shock you that, after having a...
Read MoreAs repositories for client data, CRMs can help sales personalize customer interactions and anticipate customer needs.
Read MoreOver the last several years, the growth of data storage has been explosive. In 2018, average data center storage capacity was 1,450 exabytes. By 2021, that number is...
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