Data Orchestration for Full Funnel Marketing

December 14, 2018

This week I attended the Boston Marketo User Group, where professionals ranging from VP of Sales to marketing managers gathered from all over the country. At one of the...

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EDW, ETL,

How to Choose the Right Data Warehouse for Your Company

December 10, 2018

Selecting the right data warehouse can be a boon for long-range, comprehensive analytics.  For companies looking to have a positive impact on everything from daily...

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How Kodak Alaris Scales Sales & Marketing with Marketo, Dynamics, & Bedrock

December 7, 2018

Sue Rodeman is Director of Worldwide Marketing for Alaris, a Kodak Alaris business. She oversees Digital Content Strategy, Website, Branding, Product Launch and Marketing...

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7 Trends in Cloud Computing

December 6, 2018

Cloud computing is now a standard for modern businesses and fueling the digital transformation of IT. By the end of 2018, the global cloud market will hit $178 billion, up...

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What is Change Data Capture?

December 4, 2018

At first blush, data warehouse architecture may appear simple: source systems feed data to the warehouse, which you can then hook up to any BI tool for analytics,...

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The Rise of the Chief Data Officer

December 3, 2018

Contrary to popular belief, the role of Chief Data Officer (CDO) has been around for nearly four decades. Ever since the 1980s, CDOs have been a pivotal part of the...

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A Look at NASA's Cloud Data Warehouse

November 30, 2018

For a space agency that has sent probes to Pluto and landed autonomous crafts on Mars, one might think that NASA has the most pristine data on earth. But even NASA, too,...

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Treating Data as an Asset

November 28, 2018

In 2005, Urchin Software Inc. was just a fledgling startup in the Little Italy neighborhood of San Diego. Couched in a 1900s-era furniture warehouse, Urchin’s band of...

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Why Your Marketing Dashboard Needs Unified Data

November 27, 2018

Marketing dashboards are a critical asset for growth. By tracking key metrics on a daily, weekly, and monthly basis, they help marketers use data to improve everything...

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How to Improve Customer Service with Data

November 26, 2018

It shouldn’t come as a surprise that every year U.S. companies lose more than $62 billion due to poor customer service. Nor should it shock you that, after having a...

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Unifying SaaS Data to Boost Sales

November 20, 2018

As repositories for client data, CRMs can help sales personalize customer interactions and anticipate customer needs.

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Top Trends in Cloud Data Storage

November 19, 2018

Over the last several years, the growth of data storage has been explosive. In 2018, average data center storage capacity was 1,450 exabytes. By 2021, that number is...

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