You know it’s a best practice to have your sales CRM and marketing automation systems syncing data back and forth. But if you don’t yet have an integration, or the one you...
Read MoreLooking for ways to grow your customer base and increase marketing ROI? Eden Penman of LookingPoint shares how they've found success through connecting their sales and...
Read MoreAmanda Daume, Director of Sales Enablement of Revenue River, chatted with us about how they're able to better harness the power of HubSpot and NetSuite using Bedrock Data....
Read MorePavan Kumar runs marketing operations for Capillary Technologies. We recently sat down with Pavan to talk about his background in marketing automation, and how Capillary...
Read MoreJoe Haggenjos runs marketing at Carlton Technologies, Inc. We recently sat down with Joe to talk about his role at Carlton, how his career path brought him there, and his...
Read MoreThis week I attended the Boston Marketo User Group, where professionals ranging from VP of Sales to marketing managers gathered from all over the country. At one of the...
Read MoreSelecting the right data warehouse can be a boon for long-range, comprehensive analytics. For companies looking to have a positive impact on everything from daily...
Read MoreSue Rodeman is Director of Worldwide Marketing for Alaris, a Kodak Alaris business. She oversees Digital Content Strategy, Website, Branding, Product Launch and Marketing...
Read MoreCloud computing is now a standard for modern businesses and fueling the digital transformation of IT. By the end of 2018, the global cloud market will hit $178 billion, up...
Read MoreAt first blush, data warehouse architecture may appear simple: source systems feed data to the warehouse, which you can then hook up to any BI tool for analytics,...
Read MoreContrary to popular belief, the role of Chief Data Officer (CDO) has been around for nearly four decades. Ever since the 1980s, CDOs have been a pivotal part of the...
Read MoreFor a space agency that has sent probes to Pluto and landed autonomous crafts on Mars, one might think that NASA has the most pristine data on earth. But even NASA, too,...
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