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Gareth Goh

Gareth Goh

Recent Posts

Why Marketing MiddleWare matters to Technical Marketers

April 19, 2016

Ligaments are the connective tissue that connects two bones, or holds together a joint. When a ligament tears or is diminished, those two bones will become disconnected,...

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How to Prevent Your Business Systems from Becoming Sunk Costs

April 14, 2016

You sign an annual contract for a gym membership, locking you in at a great “introductory rate” for the whole year. You’re ecstatic to finally hit the ground running on...

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How to Use Services Data to Upsell Better

April 7, 2016

For Software-as-a-Service (SaaS) businesses, the upsell is like manna from heaven.

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The Entanglement of Marketing and Technology - MarTech '16 Keynote

March 30, 2016

Last week in San Francisco, thousands of marketers, technologists and marketing technologists gathered in a conference room at the Hilton to talk about....

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Why Presidential Candidates Want their Technology Stacks Integrated

March 25, 2016

The 2016 presidential election season has been a wild ride, to say the least. With a field full of  polarizing candidates, internal strife within both the Democratic and...

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Scott Brinker on the Future of Marketing Technology

March 10, 2016

When someone has the title of "Chief MarTech," chances are high that they know what they're talking about when it comes to that very topic - the intersection of marketing...

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The Lead Aging Problem and Real-Time Data Synchronization

February 22, 2016

If there’s one thing both sales and marketing leaders can agree on, it’s this:

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The Danger of Data Silos, Part 3: How to Bring Them Down

February 16, 2016

We’re on a mission here at Bedrock Data to expose The Dangers of Data Silos to businesses, so they can break them down and start selling, marketing and operating at a...

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The Danger of Data Silos, Part 2: How Do They Hurt You?

February 9, 2016

We’re on a mission here at Bedrock Data to expose The Dangers of Data Silos to businesses, so they can break them down and start selling, marketing and operating at a...

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The Danger of Data Silos, Part 1: Where Do They Come From?

February 4, 2016

We’re on a mission here at Bedrock Data to expose The Dangers of Data Silos to businesses, so they can break them down and start selling, marketing and operating at a...

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How to Unlock the Potential of Sales and Marketing Alignment

January 29, 2016

It’s no secret that the most successful companies operate in harmony.

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How to Keep Your 2016 Marketing Resolutions Using Data Integrations

January 6, 2016

It’s the first week of 2016 which means...you haven’t broken any of your newly made resolutions yet!

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