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The Rise of the Chief Data Officer

December 3, 2018

Contrary to popular belief, the role of Chief Data Officer (CDO) has been around for nearly four decades. Ever since the 1980s, CDOs have been a pivotal part of the...

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Why Your Marketing Dashboard Needs Unified Data

November 27, 2018

Marketing dashboards are a critical asset for growth. By tracking key metrics on a daily, weekly, and monthly basis, they help marketers use data to improve everything...

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How to Improve Customer Service with Data

November 26, 2018

It shouldn’t come as a surprise that every year U.S. companies lose more than $62 billion due to poor customer service. Nor should it shock you that, after having a...

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Unifying SaaS Data to Boost Sales

November 20, 2018

As repositories for client data, CRMs can help sales personalize customer interactions and anticipate customer needs.

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The Costs of Dirty Data

November 16, 2018

According to recent estimates, dirty data—data that is incomplete, outdated, or contains errors—costs U.S. companies anywhere from $2.5 to $3.1 trillion each year.

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The Essentials of Data Mining

November 13, 2018

Data mining is quickly becoming integral to creating value and business momentum. As a framework for collecting, searching, and filtering raw data in a systematic matter,...

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Got Data Silos? Here’s What You Should Do About Them.

October 31, 2018

Eliminating data silos for self-service analytics can be immensely challenging. 

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How to Tell Customer Stories with Data Visualization

July 24, 2018

  Of all the information our mind can process, 90% is taken in through the eyes. But visual information isn't processed equally. Text, for example, is far harder to...

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The Power of Full Stack Operations

June 26, 2018

  Background on Search Engine People Zak: Could you start by giving some background about Search Engine People?

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