Data Orchestration for Full Funnel Marketing

December 14, 2018

This week I attended the Boston Marketo User Group, where professionals ranging from VP of Sales to marketing managers gathered from all over the country. At one of the...

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Treating Data as an Asset

November 28, 2018

In 2005, Urchin Software Inc. was just a fledgling startup in the Little Italy neighborhood of San Diego. Couched in a 1900s-era furniture warehouse, Urchin’s band of...

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Do I Need a Data Lake or Data Warehouse?

October 25, 2018

I’m going to come out and say it: neither a data lake nor a data warehouse is “better” than the other. Like coffee and tea, each serves its own purpose for different...

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SQL for Marketers

August 14, 2018

If employers judge you by your skills, then adding even one skill — like SQL — can make a big difference in your paycheck.

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Analytics and Marketo: Closing the Loop On Reporting

April 11, 2018

    What is closed-loop reporting? Everyone knows closed-loop marketing generates more...

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