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How Kodak Alaris Scales Sales & Marketing with Marketo, Dynamics, & Bedrock

July 30, 2019

Sue Rodeman is Director of Worldwide Marketing for Alaris, a Kodak Alaris business. She oversees digital content strategy, website, branding, product launches, and...

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How Capillary Technologies Runs Marketo & Zoho with a Bi-Directional Sync

May 14, 2019

Pavan Kumar runs marketing operations for Capillary Technologies. We recently sat down with Pavan to talk about his background in marketing automation, and how Capillary...

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5 Reasons to Unify Your Data

September 17, 2018

There are plenty of great reasons to want to combine data, be it from a CRM, ERP, or marketing automation system, into a data warehouse. In this post we'll focus on just...

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Warehouse Your Salesforce & Marketo Data — Visualize in Tableau

August 24, 2018

Fusion is a data warehouse into which you can feed Marketo and Salesforce data and use as a MySQL data source for Tableau. Here's everything you need to know about getting...

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Analytics and Marketo: Closing the Loop On Reporting

April 11, 2018

    What is closed-loop reporting? Everyone knows closed-loop marketing generates more...

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How 4R Systems Built a Lean, Mean Sales & Marketing Machine with Marketo, Zoho & Bedrock Data

August 15, 2017

Background on 4R Systems Gabi: Can you start by sharing background on 4R Systems?

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The Marketer’s Mega Guide to Marketo Integrations

May 26, 2017

“When we were running Marketo and Pipedrive without an integration, we ran into issues all the time where marketing and sales communications were in conflict. Marketing...

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How D-Tools Integrated Demand Generation with Marketo & Zoho CRM

April 28, 2017

Background on D-Tools Zak: Can you start by giving us background on D-Tools?

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