Closed loop reporting is a key value proposition of HubSpot. HubSpot users, like all modern marketers, are looking to connect marketing activities to the follow-on sales results including opportunities, pipeline and closed won deals.Read More
A question we often get from HubSpot customers is: “What are my options for making HubSpot marketing data visible in my existing CRM?”Read More
Campaigns are a key element to a marketer's tool belt.
It's not surprising that we're often asked: Can Bedrock Data sync campaign information from HubSpot to a CRM?
This is a great question.
The challenge is that HubSpot's Campaign Tool doesn't keep track of campaigns at the contact level.Read More
Managing disconnected marketing automation and event systems is a real headache for marketers. When you manage the two systems separately:Read More
Once your Bedrock integration is set up, sit back, relax, and let the automated data syncing do its job.Read More
Topics: Best Practices
Event marketing and marketing automation are two critical components of an effective demand generation strategy.Read More
Coordination between marketing programs and sales/SDR follow-up is often the difference between low converstion rates and high converstion rates - which has follow-on impact on opportunities, pipeline and revenue.
Tasks/activities are a good way to manage coordination between teams and ensure the sales or SDR team has a complete clarity on what to do and when.
One of our customers recently came to us wanting to set this up: once a lead becomes marketing qualified in HubSpot, they wanted to assign a task to the account owner in a connected CRM system. In their case, it was Pipedrive, although this could be applied to any CRM including Microsoft Dynamics, NetSuite, Zoho CRM, SugarCRM or HubSpot CRM.Read More
Topics: HubSpot CRM Integration
Bedrock Data has deepened its support for HubSpot with the launch of Timeline activities support. This allows customers to deepen their segmentation and targeting based on prospects’ activities in connected systems, such as how prospects have engaged in events managed through Cvent or Eventbrite, or webinars managed through WebEx or GoToMeeting.Read More
Bedrock Support Team
Can't find the answers to your questions in our Help Center? Reach out to our support team by either filing a ticket at our dedicated support page or give us a call at 877-588-2671 extension 3.