With continued increase in customer demand for Pardot-CRM integrations, we released several enhancements to our Pardot connector.Read More
Closed loop reporting is a key value proposition of HubSpot. HubSpot users, like all modern marketers, are looking to connect marketing activities to the follow-on sales results including opportunities, pipeline and closed won deals.Read More
A question we often get from HubSpot customers is: “What are my options for making HubSpot marketing data visible in my existing CRM?”Read More
Campaigns are a key element to a marketer's tool belt.
It's not surprising that we're often asked: Can Bedrock Data sync campaign information from HubSpot to a CRM?
This is a great question.
The challenge is that HubSpot's Campaign Tool doesn't keep track of campaigns at the contact level.Read More
Managing disconnected marketing automation and event systems is a real headache for marketers. When you manage the two systems separately:Read More
Once your Bedrock integration is set up, sit back, relax, and let the automated data syncing do its job.Read More
Topics: Best Practices
Event marketing and marketing automation are two critical components of an effective demand generation strategy.Read More
Coordination between marketing programs and sales/SDR follow-up is often the difference between low conversion rates and high conversion rates - which has follow-on impact on opportunities, pipeline and revenue.
Tasks/activities are a good way to manage coordination between teams and ensure the sales or SDR team has a complete clarity on what to do and when.
One of our customers recently came to us wanting to set this up: once a lead becomes marketing qualified in HubSpot, they wanted to assign a task to the account owner in a connected CRM system. In their case, it was Pipedrive, although this could be applied to any CRM including Microsoft Dynamics, NetSuite, Zoho CRM, SugarCRM or HubSpot CRM.Read More
Topics: HubSpot CRM Integration
Bedrock Support Team
Can't find the answers to your questions in our Help Center? Reach out to our support team by either filing a ticket at our dedicated support page or give us a call at 877-588-2671 extension 3.