With continued increase in customer demand for Pardot-CRM integrations, we released several enhancements to our Pardot connector.Read More
Closed loop reporting is a key value proposition of HubSpot. HubSpot users, like all modern marketers, are looking to connect marketing activities to the follow-on sales results including opportunities, pipeline and closed won deals.Read More
A question we often get from HubSpot customers is: “What are my options for making HubSpot marketing data visible in my existing CRM?”Read More
Managing disconnected marketing automation and event systems is a real headache for marketers. When you manage the two systems separately:Read More
Event marketing and marketing automation are two critical components of an effective demand generation strategy.Read More
Coordination between marketing programs and sales/SDR follow-up is often the difference between low conversion rates and high conversion rates - which has follow-on impact on opportunities, pipeline and revenue.
Tasks/activities are a good way to manage coordination between teams and ensure the sales or SDR team has a complete clarity on what to do and when.
One of our customers recently came to us wanting to set this up: once a lead becomes marketing qualified in HubSpot, they wanted to assign a task to the account owner in a connected CRM system. In their case, it was Pipedrive, although this could be applied to any CRM including Microsoft Dynamics, NetSuite, Zoho CRM, SugarCRM or HubSpot CRM.Read More
Topics: HubSpot CRM Integration
Bedrock Data has deepened its support for HubSpot with the launch of Timeline activities support. This allows customers to deepen their segmentation and targeting based on prospects’ activities in connected systems, such as how prospects have engaged in events managed through Cvent or Eventbrite, or webinars managed through WebEx or GoToMeeting.Read More
When connecting Marketo and SugarCRM, don’t get stuck with a free, vendor-supplied connector that doesn’t deliver for your sales and marketing teams.Read More
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