Coordination between marketing programs and sales/SDR follow-up is often the difference between low converstion rates and high converstion rates - which has follow-on impact on opportunities, pipeline and revenue.
Tasks/activities are a good way to manage coordination between teams and ensure the sales or SDR team has a complete clarity on what to do and when.
One of our customers recently came to us wanting to set this up: once a lead becomes marketing qualified in HubSpot, they wanted to assign a task to the account owner in a connected CRM system. In their case, it was Pipedrive, although this could be applied to any CRM including Microsoft Dynamics, NetSuite, Zoho CRM, SugarCRM or HubSpot CRM.Read More
Topics: HubSpot CRM Integration
Bedrock Data has deepened its support for HubSpot with the launch of Timeline activities support. This allows customers to deepen their segmentation and targeting based on prospects’ activities in connected systems, such as how prospects have engaged in events managed through Cvent or Eventbrite, or webinars managed through WebEx or GoToMeeting.Read More
More and more SugarCRM and Marketo customers are turning to Bedrock Data for our Marketo-SugarCRM connector.Read More
Bedrock Data has recently launched an updated ConnectWise connector built on ConnectWise's REST API and featured as a certified Connector Partner in the ConnectWise Marketplace.Read More
Bedrock Data has recently launched an updated ConnectWise connector built on ConnectWise's REST API and featured as a certified Connector Partner in the ConnectWise Partner Marketplace.Read More
This customer use case features two of our recent Bedrock Data product updates:Read More
Bedrock Data has added a robust PhoneBurner connector to allow customers to incorporate the PhoneBurner power dialer into their lead generation and sales processes. By connecting PhoneBurner to any CRM or marketing automation systems, cusotmers can greatly increase the productivity of their inside sales, BDR and teleprospecting teams with capabilities including high volume call queues and recorded voicemail.Read More
Bedrock Data has announced the beta launch of its Conditional Mapping tool to help its power users control business rules around multi-system data integrations.Read More
Most companies are challenged to maintain a unified view of their customer interactions, as these customer activities take place across a range of systems spanning multiple functions and departments -- marketing, sales and more.Read More
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