Our Story

The Bedrock Data team stands at the forefront of the SaaS industry – as key team members and long-time power users of marketing and sales automation software like HubSpot, Marketo, Eloqua and Pardot, and SaaS innovators including LogMeIn.

We know the advantages SaaS applications bring to individual marketing, sales & customer success teams.

But without a consistent view of customers, prospects, products and transactions, disconnected team applications slow companies down and cause errors that your customers can see. Disconnected data puts a drain on customer experience (and satisfaction), win rates and return on marketing investment.

For most companies, connecting their data through IT-driven systems integration approaches are too complex, too time consuming and too costly to pursue.

Bedrock Data’s integration platform solves this problem.

We connect, clean and synchronize data in over 50 applications in hundreds of customer organizations worldwide. Unlike more complicated approaches, Bedrock Data’s platform does not depend on IT professionals, custom integrations or expensive toolkits.

We provide an easy-to-use, point and click application that will have you up and running in days, not months, with an approach you control and can modify as your business rules evolve.

Bedrock Data is a terrific place to work, headquartered in downtown Boston, Massachusetts. And yes, we’re hiring.


Meet Our Team


Taylor Barstow, CEO & Board Member

Taylor Barstow is a technology innovator who has a proven track record as both a developer and an engineering executive. Taylor is a co-founder of Bedrock Data, prior to which he was a VP of Engineering for the enterprise graphics workflow solution Workflow by Design. Taylor has been developing his wide-ranging technical skill set for the past two decades, and has a penchant for bringing business focused solutions to market in order to solve real world problems.

Alan DiPietro, Chief Revenue Officer

Alan DiPietro is a hands-on sales entrepeneur with a proven record in leading early-stage startup sales organizations from product launch to IPO and/or acquisition. He was a key member of the LogMeIn (NASDAQ: LOGM) sales management team that pioneered an integrated e-commerce and inside sales strategy model that powered the company’s IPO. He has also driven significant growth in past sales leadership roles with vKernel (acquired by Dell/Quest Software), Interliant and MapInfo.

John Marcus, Co-Founder Emeritus

John Marcus is a co-founder of Bedrock Data and served as CEO of the business during its founding and growth phase through June of 2016. Prior to Bedrock Data, John held multiple roles at HubSpot (NYSE: HUBS). As an entrepreneur and growth hacker, John has a passion for making data integrations simpler and sharing those best practices across marketing, sales, support and technology communities.

Board of Directors

Graham Brooks

Graham Brooks is a partner at .406 Ventures. He joined .406 Ventures in 2007, after nine years of technology-oriented operating, investing and start-up experience. At .406 he focuses on early-stage investments in #BigData and #MarketingTech. Graham also runs the firm’s university outreach initiatives including the .406 #StudentFellows program.

Liam Donahue

Liam Donahue is a co-founder and general partner at .406 Ventures. During his time at .406, Liam has invested over $130M of capital in 21 investments. Earlier in his career, Liam worked as a Principal at Foster Management, a venture investor focused on service industry investments; then co-founded Arcadia Partners, a fund focused on technology-enabled education companies.

Mark Jaffe

Mark Jaffe has driven success in numerous software companies over 25 years in executive leadership, sales leadership and marketing. He co-founded and was CEO of Prelert, which grew to become the industry leading machine learning anomaly detection analytics company prior to its acquisition by Elastic in 2016. At Prelert, he drove multiple VC funding rounds, put an impressive management team in place, grew revenues and led the Board of Directors.


Ramon Chen

Ramon Chen is the Chief Marketing Officer (CMO), Vice President Marketing and Product Management for Reltio, the enterprise data-driven applications and modern data management Platform as a Service (PaaS) company. Prior to Reltio, he was Vice President of Product Marketing at Veeva Systems. He has over 25 years of experience running marketing and product management teams at RainStor, Siperian, GoldenGate Software, MetaTV, Evolve Software, Sterling Software and Synon Inc.

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Jeanne Hopkins

Jeanne is the Executive Vice President and CMO at Ipswitch.  She was named one of the top “50 Most Influential Sales Lead Management Professionals” three years in a row by the Sales Lead Management Association (SLMA). She was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. Her past roles also include CMO of Continuum, SmartBear and MECLabs, and owner of MarketingSherpa, MarketingExperiments and InTouch. 


Doug Levin

Doug Levin is a strategy, marketing and sales partner for TechCXO LLC, based in Boston. He founded Black Duck Software in December 2002 and served as CEO until 2010 and on the Board of Directors until 2012. He has been an advisor to many startups, served on the Board of Directors of MassVentures and as an adjunct lecturer at MIT's Sloan School of Management and Harvard Business School. Previously, he held senior management positions over a nine-year period at Microsoft Corporation. 


Jim O'Neill

Jim is Chief People Officer at HubSpot. Since joining HubSpot in 2007, he has helped scale the company from fewer than ten employees and a handful of customers to over 550 employees and 10,000 customers. Prior to joining HubSpot, Jim was CTO and President of Pyramid Digital Solutions, where he helped reinvigorate the technology platform while doubling the revenue in under two years and then ultimately helped sell the business to SunGard in 2005. Throughout his career, Jim has focused on product development of new and emerging platforms to generate new revenue streams for start-ups or more mature high growth companies.


Brian Shin

Brian Shin is founder and CEO of Visible Measures, a leading video advertising and analytics company. He has more than 15 years experience starting and building innovative early stage technology companies. Brian has co-founded several successful Internet startups, including web-based collaboration technology vendor Creative Aspects, which was acquired by Medsite Inc. (now WebMD); The Cambridge Intelligence Agency, a Web-based e-mail response management solution provider that was acquired by marketing services company MSGi; and technology strategy consulting firm Infraweb, Inc., and mobile secure cloud company Mustbin Inc.