Our Story

The Bedrock Data team stands at the forefront of the SaaS industry – as key team members and long-time power users of marketing and sales automation software like HubSpot, Marketo, Eloqua and Pardot, and SaaS innovators including LogMeIn.

We know the advantages SaaS applications bring to individual marketing, sales & customer success teams.

But without a consistent view of customers, prospects, products and transactions, disconnected team applications slow companies down and cause errors that your customers can see. Disconnected data puts a drain on customer experience (and satisfaction), win rates and return on marketing investment.

For most companies, connecting their data through IT-driven systems integration approaches are too complex, too time consuming and too costly to pursue.

Bedrock Data’s integration platform solves this problem.

We connect, clean and synchronize data in over 50 applications in hundreds of customer organizations worldwide. Unlike more complicated approaches, Bedrock Data’s platform does not depend on IT professionals, custom integrations or expensive toolkits.

We provide an easy-to-use, point and click application that will have you up and running in days, not months, with an approach you control and can modify as your business rules evolve.

Bedrock Data is a terrific place to work, headquartered in downtown Boston, Massachusetts. And yes, we’re hiring.


Meet Our Team


Thor Johnson, CEO

Thor Johnson is a strategic visionary with a proven track record of creating category leaders. He leads Bedrock Data with his more than two decades of SaaS experience, and marketing, sales, finance and operations management expertise. Prior to Bedrock Data, Thor served as Chief Marketing Officer of Intralinks (NYSE: IL) and as chief marketer for Eloqua Corporation, a leader in SaaS marketing software, now part of Oracle (NYSE: ORCL).

Taylor Barstow, CTO

Taylor Barstow is a technology innovator who has a proven track record as both a developer and an engineering executive. Taylor is a co-founder of Bedrock Data, prior to which he was a VP of Engineering for the enterprise graphics workflow solution Workflow by Design. Taylor has been developing his wide-ranging technical skill set for the past two decades, and has a penchant for bringing business focused solutions to market in order to solve real world problems.

Alan DiPietro, Chief Revenue Officer

Alan DiPietro is a hands-on sales entrepeneur with a proven record in leading early-stage startup sales organizations from product launch to IPO and/or acquisition. He was a key member of the LogMeIn (NASDAQ: LOGM) sales management team that pioneered an integrated e-commerce and inside sales strategy model that powered the company’s IPO. He has also driven significant growth in past sales leadership roles with vKernel (acquired by Dell/Quest Software), Interliant and MapInfo.

John Marcus, Chief Product Evangelist

John Marcus is a co-founder of Bedrock Data and served as CEO of the business during its founding and growth phase through June of 2016. Prior to Bedrock Data, John held multiple roles at HubSpot (NYSE: HUBS). As an entrepreneur and growth hacker, John has a passion for making data integrations simpler and sharing those best practices across marketing, sales, support and technology communities.

Amy Spurling, Chief Operating Officer

Amy Spurling is COO of Bedrock Data, charged with scaling the company with operational excellence. Prior to Bedrock Data, Amy was COO and CFO at Jana Mobile where she was named CFO of the Year 2016 by Boston Business Journal. Prior to Jana, Amy served as CFO for both Backupify and EXOS. Earlier, she managed the acquisition of Maven Networks by Yahoo!


Our Advisors

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Ramon Chen

Ramon Chen is the Chief Marketing Officer (CMO), Vice President Marketing and Product Management for Reltio, the enterprise data-driven applications and modern data management Platform as a Service (PaaS) company. Prior to Reltio, he was Vice President of Product Marketing at Veeva Systems. He has over 25 years of experience running marketing and product management teams at RainStor, Siperian, GoldenGate Software, MetaTV, Evolve Software, Sterling Software and Synon Inc.

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Jeanne Hopkins

Jeanne is the Executive Vice President and CMO at Ipswitch.  She was named one of the top “50 Most Influential Sales Lead Management Professionals” three years in a row by the Sales Lead Management Association (SLMA). She was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. Her past roles also include CMO of Continuum, SmartBear and MECLabs, and owner of MarketingSherpa, MarketingExperiments and InTouch. 


Doug Levin

Doug Levin is a strategy, marketing and sales partner for TechCXO LLC, based in Boston. He founded Black Duck Software in December 2002 and served as CEO until 2010 and on the Board of Directors until 2012. He has been an advisor to many startups, served on the Board of Directors of MassVentures and as an adjunct lecturer at MIT's Sloan School of Management and Harvard Business School. Previously, he held senior management positions over a nine-year period at Microsoft Corporation. 


Jim O'Neill

Jim is Chief People Officer at HubSpot. Since joining HubSpot in 2007, he has helped scale the company from fewer than ten employees and a handful of customers to over 550 employees and 10,000 customers. Prior to joining HubSpot, Jim was CTO and President of Pyramid Digital Solutions, where he helped reinvigorate the technology platform while doubling the revenue in under two years and then ultimately helped sell the business to SunGard in 2005. Throughout his career, Jim has focused on product development of new and emerging platforms to generate new revenue streams for start-ups or more mature high growth companies.


Brian Shin

Brian Shin is founder and CEO of Visible Measures, a leading video advertising and analytics company. He has more than 15 years experience starting and building innovative early stage technology companies. Brian has co-founded several successful Internet startups, including web-based collaboration technology vendor Creative Aspects, which was acquired by Medsite Inc. (now WebMD); The Cambridge Intelligence Agency, a Web-based e-mail response management solution provider that was acquired by marketing services company MSGi; and technology strategy consulting firm Infraweb, Inc., and mobile secure cloud company Mustbin Inc.