Our Story

In 2012, Bedrock Data was a scrappy, nights-and-weekends project. Our mission was to help people save time and energy by connecting their data sources.

Since then, that project has grown into a lean-and-mean software company in downtown Boston. Hundreds of our customers are now free from the hassle of having to code integrations or prep, clean, warehouse, normalize, and model data to get value from it. We put them in control to do what they do best: get the most out of their applications and data, so they can delight their customers.

Bedrock was founded on the belief that data are a powerful source of truth which helps teams to work better and to forge deeper connections with their customers.

We also know that wherever your data reside, once you’re free from having to clean and keep it fresh, your applications will perform better, and the time you save can be put to good use with reports and analysis.

While there are many ways to meet your customer and improve your analytics stack, we realized the best way to connect with customers was through a deeper understanding of the interactions every team has with them. That you can have all the data in the world, but you need the time to understand it, and the trust in that understanding.

Our team stands at the forefront of the SaaS industry – as key team members and long-time power users of marketing and sales automation software such as HubSpot and Marketo, and SaaS innovators including LogMeIn.

Meet Our Team


Taylor Barstow, CEO & Board Member

Taylor Barstow is a technology innovator who has a proven track record as both a developer and an engineering executive. Taylor is a co-founder of Bedrock Data, prior to which he was a VP of Engineering for the enterprise graphics workflow solution Workflow by Design. Taylor has been developing his wide-ranging technical skill set for the past two decades, and has a penchant for bringing business focused solutions to market in order to solve real world problems.

Alan DiPietro, Chief Revenue Officer

Alan DiPietro is a hands-on sales entrepeneur with a proven record in leading early-stage startup sales organizations from product launch to IPO and/or acquisition. He was a key member of the LogMeIn (NASDAQ: LOGM) sales management team that pioneered an integrated e-commerce and inside sales strategy model that powered the company’s IPO. He has also driven significant growth in past sales leadership roles with vKernel (acquired by Dell/Quest Software), Interliant and MapInfo.

Luke Owen, Director, Customer Success

Luke Owen runs customer success at Bedrock Data, where he oversees customer on-boarding, support and account management. His team’s approach to customer success is rooted on the basis that clear and concise communication is paramount to success. Prior to Bedrock Data, Luke held multiple customer success positions at HubSpot after joining in 2010 as one of the first customer success managers. This included managing the SMB customer base and managing all customers of the HubSpot for Startup program during its inception.

Zak Pines, VP, Marketing

Zak Pines runs marketing at Bedrock Data, where he oversees all aspects of marketing including product marketing, digital marketing, content, demand generation and PR. Zak is a Moneyball Marketer, a data-driven marketing leader closely aligned across departments around driving revenue growth, and has worked in marketing technology for over two decades. In the mid-1990s, Zak developed the first NBA analytics & data mining products for IBM. Zak also built Omnicom Group’s first marketing automation practice in the 2000s, and later formed one of Marketo’s first marketing automation services partners. He runs the blog MoneyballMarketer.com.

Mike Vegeto, Director, Engineering

Mike Vegeto runs the engineering team at Bedrock Data. Prior to Bedrock Data, Mike has held key engineering roles at Capital Affiliated, HubSpot, iZotope and Bose. Mike is a JavaScript Jedi, C++ Warrior and architecture wizard.

Board of Directors

Graham Brooks

Graham Brooks is a partner at .406 Ventures. He joined .406 Ventures in 2007, after nine years of technology-oriented operating, investing and start-up experience. At .406 he focuses on early-stage investments in #BigData and #MarketingTech. Graham also runs the firm’s university outreach initiatives including the .406 #StudentFellows program.

Liam Donahue

Liam Donahue is a co-founder and general partner at .406 Ventures. During his time at .406, Liam has invested over $130M of capital in 21 investments. Earlier in his career, Liam worked as a Principal at Foster Management, a venture investor focused on service industry investments; then co-founded Arcadia Partners, a fund focused on technology-enabled education companies.

Gary Jackson

Gary Jackson is a three-time CEO whose businesses have been acquired by Synopsis (Codiscope), HP (Shunra Software) and IBM (Ounce Labs), delivering three public company acquisitions in the past eight years. Gary has 20+ years experience partnering with technology company founders and investors to create predictable value, by transforming and focusing product strategy to dominate target markets.

Mark Jaffe

Mark Jaffe has driven success in numerous software companies over 25 years in executive leadership, sales leadership and marketing. He co-founded and was CEO of Prelert, which grew to become the industry leading machine learning anomaly detection analytics company prior to its acquisition by Elastic in 2016. At Prelert, he drove multiple VC funding rounds, put an impressive management team in place, grew revenues and led the Board of Directors.


Ramon Chen

Ramon Chen is the Chief Marketing Officer (CMO), Vice President Marketing and Product Management for Reltio, the enterprise data-driven applications and modern data management Platform as a Service (PaaS) company. Prior to Reltio, he was Vice President of Product Marketing at Veeva Systems. He has over 25 years of experience running marketing and product management teams at RainStor, Siperian, GoldenGate Software, MetaTV, Evolve Software, Sterling Software and Synon Inc.

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Jeanne Hopkins

Jeanne is the Executive Vice President and CMO at Ipswitch.  She was named one of the top “50 Most Influential Sales Lead Management Professionals” three years in a row by the Sales Lead Management Association (SLMA). She was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. Her past roles also include CMO of Continuum, SmartBear and MECLabs, and owner of MarketingSherpa, MarketingExperiments and InTouch. 

Steve Jungmann

Steve is the Managing Director of Somerset & Church - a boutique data platform & software development firm helping consumer & health IT firms realize the value in their data. Steve is “a product guy” who has launched products at Apple, Bose & many startups in Silicon Valley & Boston by figuring out what the user needs and delivering it. Steve advises startups in Boston with emerging technologies on the best way to bring them to market to make the world a better, smarter place.


Doug Levin

Doug Levin is a strategy, marketing and sales partner for TechCXO LLC, based in Boston. He founded Black Duck Software in December 2002 and served as CEO until 2010 and on the Board of Directors until 2012. He has been an advisor to many startups, served on the Board of Directors of MassVentures and as an adjunct lecturer at MIT's Sloan School of Management and Harvard Business School. Previously, he held senior management positions over a nine-year period at Microsoft Corporation. 


Jim O'Neill

Jim is an Entrepeneur-in-Residence at HubSpot. Since joining HubSpot in 2007, he has helped scale the company, holding key roles as Chief Information Officer & Chief People Officer. Prior to joining HubSpot, Jim was CTO and President of Pyramid Digital Solutions, where he helped reinvigorate the technology platform while doubling the revenue in under two years and then ultimately helped sell the business to SunGard in 2005. Throughout his career, Jim has focused on product development of new and emerging platforms to generate new revenue streams for start-ups or more mature high growth companies.


Brian Shin

Brian Shin is founder and CEO of Visible Measures, a leading video advertising and analytics company. He has more than 15 years experience starting and building innovative early stage technology companies. Brian has co-founded several successful Internet startups, including web-based collaboration technology vendor Creative Aspects, which was acquired by Medsite Inc. (now WebMD); The Cambridge Intelligence Agency, a Web-based e-mail response management solution provider that was acquired by marketing services company MSGi; and technology strategy consulting firm Infraweb, Inc., and mobile secure cloud company Mustbin Inc.