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Integrate HubSpot & SugarCRM without a line of code, ever

  • Integrate HubSpot & SugarCRM company, contact, opportunity & activity data
  • No code whatsoever to map data & manage rules
  • Unleash key features for your sales & marketing teams โ€“ including HubSpot intelligence, HubSpot smart lists & full funnel analytics
  • Support for all SugarCRM editions - Ultimate, Enterprise, Professional & Community - including self-hosted, Sugar Community & Sugar OnDemand
  • Certified partner of both HubSpot & SugarCRM


Bidirectionally sync & de-duplicate data across HubSpot & SugarCRM

Accurate, complete & consistent data helps your sales & marketing teams perform more effectively.

As new data records are created (leads/contacts, accounts, opportunities), they are connected to any pre-existing records in the other system โ€“ ensuring no duplicates are created โ€“ and as records update, they remain aligned across both systems. 


Give sales visibility to key HubSpot intelligence in SugarCRM

HubSpot gathers key intelligence on your prospects, including where they came from (lead source), why they engaged with you (conversion events) & a full profile (public contact link).

Map these fields to SugarCRM so that your sales reps can see this key HubSpot intelligence quickly and easily, natively in the CRM they work in every day.
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Automate segmentation of SugarCRM data via HubSpot

HubSpot smart lists are a powerful feature to dynamically target based on individual or account level data.

By syncing SugarCRM company and contact data to HubSpot, you can automate the creation of these targeted lists in HubSpot and open up capabilities such as segment-specific or automated campaigns based on a customer lifecycle stage.

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Feed SugarCRM data back to HubSpot to power full funnel analytics

HubSpot has powerful full funnel analytics reporting to give you insight into what is driving growth in customers and revenue.

Bedrock Data connects opportunities converted in SugarCRM back to HubSpot to unlock this closed loop reporting as part of your HubSpot-SugarCRM integration.

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Our HubSpot-SugarCRM Object Mapping



Company (Read, Create, Update)
Account (Read, Create, Update)


Contact (Read, Create, Update)
Lead (Read, Create, Update)
Contact (Read, Create, Update)


Deal (Read, Create, Update)
Opportunity (Read)


Engagement (Read, Create, Update)
Note (Read, Create, Update)


Timeline (Create)
Note (Read, Create, Update)


Owner (Read, Create, Update)
User (Read)

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Let's discuss your HubSpot-SugarCRM integration

HubSpot-SugarCRM Integration Walkthrough

Take a tour of our HubSpot-SugarCRM integration in this video

Related Resources


Managing your HubSpot-SugarCRM integration keeps marketing teams agile & aligned

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The Marketer's Mega Guide to HubSpot Integrations

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