Never upload another spreadsheet of event registrants!
Your connection between Cvent and HubSpot will ensure that as prospects/customers engage in multiple events, a single HubSpot record updates with all event information and without creating duplicates.
Detailed Cvent activity will be displayed on the HubSpot timeline as part of the HubSpot contact record.
Get a single view into event & session history including registration & attendance status – overlaid with other marketing activities in HubSpot.
Granular Cvent data on each event flows into HubSpot, allowing you to segment lists based on specific events and sessions.
This is powerful for building HubSpot reports and creating target smart lists for follow up.
You have the option to manage emails related to Cvent events directly in HubSpot so that they are tracked as part of your overall email reporting.
This also gives you the ability to tailor the emails – e.g. different versions for prospects vs. customers.