Unleash Marketo for SugarCRM

  • Robust, pre-built Marketo-SugarCRM connector that scales
  • Get more capabilities, with less headache, for managing your Marketo alongside SugarCRM
  • Leverage key Marketo features including Interesting Moments & Revenue Cycle Analytics
  • Support for all SugarCRM editions - Ultimate, Enterprise, Professional & Community (including self-hosted & Sugar OnDemand)
  • Certified partner of both Marketo & SugarCRM

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Robust & scalable bidirectional Marketo & SugarCRM integration

When your sales team & BDRs follow up leads, every minute matters. Our Marketo-SugarCRM connector syncs every five minutes to ensure sales gets leads and data on the latest interactions, as they happen.

Plus leads sync and de-duplicate in both directions, so as your sales team adds leads directly into SugarCRM, you will not run into the data duplication issues in Marketo which you'll get with one-way connectors.

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Visibility & Control of Key Marketo Data in Sugar

Map Marketo fields such as lead source & lead score to Sugar fields, so they can be viewed easily in Sugar without any extra clicks.

Also allow Sugar users to put lead/contacts into Marketo nurture streams by syncing those fields back to Marketo and using them as triggers for nurture streams (smart campaigns) in Marketo.


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Option to Sync Interesting Moments to Sugar

To give even more visibility to your sales team in Sugar, we have the option to sync Marketo interesting moments as Sugar notes. This way, your sales team can see key marketing engagements, as tagged in Marketo, natively in Sugar.


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Wizard setup to manage your data mappings & rules

You don’t need coding or a technical background to manage your Marketo SugarCRM integration.

Bedrock Data allow you to map fields across systems for Leads, Contacts, Accounts and Opportunities with full support for custom fields.


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Our Marketo-SugarCRM Object Mapping

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Company

Company (Read, Create, Update)
Account (Read, Create, Update)

Contact

Lead (Read, Create, Update)
Lead (Read, Create, Update)
Contact (Read, Create, Update)

Opportunity

Opportunity (Read, Create, Update)
Opportunity (Read)

Activity

Activity (Create)
Note (Read, Create, Update)

Activity

Interesting Moment (Read)
Note (Read, Create, Update)

Read = Bedrock Data can pull data for use in another system
Create = Bedrock Data can create a new record in this system
Update = Bedrock Data can update existing records in this system

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Let's discuss your Marketo-SugarCRM integration

Marketo-SugarCRM Integration Walkthrough

Take a tour of our Marketo-SugarCRM integration in this video
 

Related Resources

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Best practices from 25+ Marketo power users

Check it out
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5 ways Bedrock Data provides a better Marketo-SugarCRM connector

Read it now
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