Unleash Marketo for Base CRM

  • Robust, pre-built Marketo-Base CRM connector that scales
  • Bidirectionally sync data between Marketo & Base CRM to get the systems well aligned 
  • Leverage key Marketo features including Interesting Moments & Revenue Cycle Analytics
  • Bidirectional sync using Marketo's REST API
  • Certified partner of both Marketo & Base CRM

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Robust & scalable bidirectional Marketo & Base CRM integration

When your sales team & BDRs follow up leads, every minute matters. Our Marketo-Base CRM connector syncs every five minutes to ensure sales gets leads and data on the latest interactions, as they happen.

Plus leads sync and de-duplicate in both directions, so as your sales team adds people directly into Base CRM, you will not run into the data duplication issues in Marketo which you'll get with one-way sync processes.

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Get Marketo & Base CRM acting as one

Bedrock Data helps you align your sales & marketing process by managing workflows & controlling rules for when data syncs between Marketo & Base CRM - with no coding required.


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Enable key Marketo features including interesting moments & Revenue Cycle Analytics

Use Marketo to manage interesting moments rules, and sync those as activities to Base CRM so that your sales reps have visibility. Also pull back opportunity data from Base CRM to leverage in Marketo Revenue Cycle Analytics.


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Wizard setup to manage your data mappings & rules

You don’t need coding or a technical background to manage your Marketo-Base CRM integration.

Bedrock Data allow you to map fields across systems and control rules such as system of record for each field.


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Our Marketo-Base CRM Object Mapping

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Company

Company (Read, Create, Update)
Company (Read, Update)

Contact

Lead (Read, Create, Update)
Lead (Read, Create, Update)
Contact (Read, Update)

Opportunities

Opportunities (Read, Create, Update)
Opportunities (Read)

Activity

Interesting Moments (Read)
Activity (Read, Create, Update)

Read = Bedrock Data can pull data for use in another system
Create = Bedrock Data can create a new record in this system
Update = Bedrock Data can update existing records in this system

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Let's discuss your Marketo-Base CRM integration

Marketo-Base CRM Integration Walkthrough

Take a tour of our Marketo-Base CRM integration in this video
 

Related Resources

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Best practices from 25+ Marketo power users

Check it out
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How to integrate Marketo like a pro

Read it now
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Get more info

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