Bedrock Data automatically feeds Eventbrite registrant data into Marketo - either creating new leads if they do not exist, or updating existing records.
This data syncs every five minutes to keep your Marketo data current with the latest Eventbrite activity. That’s right, no more spreadsheet uploads!
Through the Bedrock Data interface, you can map your Eventbrite events to your Marketo programs, and specific Eventbrite activities such as registration or cancellation to your Marketo program statuses.For example, when a person registers for an Eventbrite event, they will be automatically added as a member of that program with a program status of registered.
With your Eventbrite data automatically in your Marketo programs, you can use smart lists for a current view into whose registered for the event.
This data is automatically and continuously updated from Eventbrite to Marketo.
You can also then leverage Marketo for event follow-up to your lists for Eventbrite.
Build automated confirmation or follow-up emails into your Marketo program flows, targeting the registrants automatically fed from Eventbrite.