A 360-degree view of your customers is more important now than ever before. Data about your customers is greater in volume, variety, and velocity. Customers enter your business through more channels and departments. This means data are stored in countless systems — web forms, chat logs, support tickets, sales quotes, and emails.
As vast quantities of data expand, insights and clarity about that data become far more elusive. Marketers struggle to see which leads have produced the most profitable customers. Executives want to know which investments cost money, and which help customers.
A 360-degree view of your customer bridges the gap between applications and analytics. Your business can discover how customers engage, convert, or ask for help. By unifying your data in one connected ecosystem, you craft a seamless, delightful experience which helps boost customer satisfaction and loyalty.