SaaS applications are a boon for business — easy to learn, integrate, upgrade, and scale at a low cost. Beyond making the teams who use them more productive, SaaS applications also help to build strong relationships with customers. As SaaS adoption climbs, the value of the customer data within them rises in tandem.

Backing up this trove of SaaS data ensures you protect an asset and centralize its data. Plus, centralization provisions your SaaS data for self-service analytics and real-time data usage. Your teams can get into deeper attribution and activity based analytics than are possible natively in those applications.

As long as backing up the data is easy (which it is with Fusion), it’s something everyone should be doing.