The number of SaaS applications you use has exploded. And so has the amount of customer data in them. This means your customer data are spread across many systems.
Meanwhile, executives want faster analytics using that data. They want dashboards they can trust. But the data are locked up in SaaS applications.
Traditionally, IT teams have had to manually extract data from each application, wrangle and format it for consistency, eliminate duplicates, resolve conflicts, and normalize it into a single schema. That takes time and resources.
Consolidated customer data save you time and give you a data resource you can trust. So your teams can spend time acting on data, rather than debating its accuracy.