Customer dashboards help organizations analyze the health of their business. By distilling big data sets into visual insights, executives can measure performance with ease and precision. Meanwhile, marketers, sales reps, and support teams can track customer trends and improve KPIs.
The problem is extracting, aggregating, and feeding data from multiple applications to dashboards traditionally takes a lot of time and resource. Data needs to be combined and normalized to make sense of it. How can you answer cross-functional questions when data are spread across systems? Unless your records match perfectly — which they rarely do — you need to join datasets with extensive cleansing and modeling.
Bedrock Data merges records by automating how data feed your dashboard. We automatically consolidate and normalize data across disparate data sets, so that the data feeding into your dashboards is accurate, complete and unified.